Studio A is the global in-house digital agency for adidas, headquartered in Amsterdam.

I worked on the Product Presentation work stream looking at ways to elevate global storytelling on the product pages on ECOM and the adidas APP. This included testing out new ideas on premium collections for Originals and updating product story guidance for mass production based on testing.

A key highlight was concepting and co-creating an audio feature pilot on the product and product landing pages, so consumers are able to understand more about top tier products and collections - directly from a voice of authority at adidas.

Voice of Creator audio pilot for Blue Version

Blue Version Hoodie audio clip:

Blue Version Hoodie audio clip on product page (desktop):

Blue Version Dress audio clip:

Blue Version Dress audio clip on product page (mobile):

Voice of Creator audio pilot for Always Original

Always Original Size & Fit audio clip for product landing page:

Always Original Size & Fit audio clip for product pages:

Voice of Creator audio pilot for adicolor Contempo

adicolor Contempo collection audio clip (unpublished due to lack of publishing/content planning support):

adicolor Contempo skirt audio clip (unpublished due to lack of publishing/content planning support):