Meta connects individuals around the world, working to build communities in both the online and offline space.
I worked at Livity, a youth-led agency, leading a creative initiative with the intention to empower young people and their communities. Meta US noticed young people hardly used its Events and Groups features and our task was to explore ways in which we could encourage them to do this. Working together with a Senior Designer, we hired ten young people in the US and UK who were creating impactful change in their respective communities. We worked with them to eventually form a social media campaign that might help young people see and use Meta in a different way.
Ideation phase with our ten young people:
Testing phase highlighting the work Sisterhood do for young women:
