Nike works in partnership with East London-based running crew The Outrunners to create opportunities for those who are new to running.
During 2024-25, they will train over 100 women of colour new to running to compete in the London half and full marathon. I worked with Nike on the kick-off event, which included a social post; conversation points for Perri Shakes-Drayton, former track and field athlete, and Brand Ambassador; plus motivational/goal prompts for the women taking part.
