Funded by adidas and established as a response to Black Lives Matter 2020, The Diversity Collective harnesses the power of adidas to be changemakers and leaders in diversity. It aims to lead in diversifying creative industries by creating lasting structural change.
I was a Cultural Ambassador at adidas and core team member of The Diversity Collective. I helped create and meet yearly diversity and inclusion objectives and ensured we were financially supported and recognised within adidas. In 2022, we carried out pilot programmes, hosting an online portfolio night for emerging creatives from underrepresented backgrounds and a summer sports week for young refugees at the adidas Amsterdam HQ. We also hosted a talk by uns, an LGBTQIA+ talent agency in Berlin and donated second hand books and warm clothing from adidas employees to a refugee shelter.
Promoting the online portfolio night on The Diversity Collective IG (social media animations created by Federica D’Urzo):
Studio A creatives chatting to young creatives on the online portfolio night:
With The Diversity Collective, I set up a series of online talks called ‘How I Got Here’ where I interview adidas employees from underrepresented backgrounds. They answered a mix of personal and professional questions, sharing their journey on how they reached their current positions. This included interviewing the Global VP of Digital Experience Design, Fani Sazaklidou in-person, which was live-streamed to the adidas Amsterdam Global team:
